What Is Art Direction? Setting the Creative Vision
I obsess over creative storytelling, so you don't have to.
It's my job to oversee all the artistic aspects of a project and make sure the design direction doesn't get off course. I set the creative tone, drive artistic decisions, and manage the team of artists and vendors working on it.
Kali Grey Art Consulting offers art direction and creative direction that specializes in fine art and commercial art. I procure a variety of artworks and custom installations to create intentional, cohesive spaces with eye-catching, thought-provoking pieces. I shape the ambiance and feeling of a space through artwork designed to inspire and awe.
I'm involved from the concepting phase onward, developing the overall vision and materiality of a project and helping determine which artistic elements to use and how I want an audience to perceive the work. I oversee the creative vision and tone for every project I take on, and every artwork and artist selected aligns with the overall creative narrative and goals. I offer something for every budget, so you can find the right artwork for your needs and expectations, and I bring an eye that fits any genre or style so your message resonates with your audience.
Here's how I approach art direction, step by step:
Gather all project details and brief the creative team. I schedule a brainstorming session with clients to understand their goals and vision.
Look for inspiration. I set the artistic tone with creativity pulled from a range of sources and platforms.
Make a mood board. I translate ideas into visuals and help the client connect with the creative narrative before any custom designs begin.
Set a budget, timeline, and delegate tasks. I keep artists, vendors, and clients organized and on track for completion.
Give and receive regular feedback. I review work on a regular basis to keep the project on track for a successful result.
Stay on schedule. I hit deadlines with regular check-ins.
Why work with an art director? You save time, research, and resources by offloading the task and using someone else's connections and knowledge in the art world. With over a decade in the industry, I'm well-versed in every aspect of design that brings a vision to life. I can take a blank canvas and turn it into a masterpiece, or an empty space and transform it into a memorable moment. I pay close attention to detail and work with you until the design is right.
If your project needs someone to hold the whole creative vision, reach out and let's talk.