J.A.B. Produce

For more than two decades, the same display welcomed everyone who walked into J.A.B. Produce, a nod to the farmers behind the business. We reimagined that space and made it permanent: a mural honoring the people whose work keeps everything running.

It covers 20 by 26 feet of the warehouse and sales floor, filled with the hands, landscapes, and harvests that define J.A.B.'s partnerships with growers. What used to be a plain, working space now carries warmth and history in every corner.

We worked with a Chicago muralist to bring it all together: California farmland, J.A.B.'s signature produce, the brand's own colors, and the logos of the farm partners they've worked with for years. People walk past it every day, a reminder of the relationships that built this company, generation after generation.