Juice Generation

Juice Generation wanted their walls to mean something. Across six New York City locations, Kali Grey brought in a single artist to build a mural program that could travel from the Financial District to Midtown without losing its thread.

Same artist, same eye but different neighborhood every time. Each mural absorbed the pace and character of its block rather than ignoring it. The result held together as a series without any two walls looking like copies.

The work went well past creative direction. Kali's team translated existing brand assets into site-specific compositions, designed custom vinyl stencils to keep branded elements consistent across locations, and managed installation logistics around live business hours. No location closed. No brand element drifted.

Botanical imagery, hand-painted fruit, brand messaging woven in rather than bolted on. Customers walk in and feel Juice Generation before they read a word.